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TECHNOLOGY VISION 2016: NEW ZEALAND PERSPECTIVE


Overview

Just because you can,
doesn’t mean you should.



As each piece of the business world goes digital, opportunities to catalyse change and scale operations increase exponentially. Unfortunately, this increased ability to scale also brings increased exposure to systemic risks. As every digital advancement creates a new vector for risk, trust becomes the cornerstone of the digital economy. Without trust, digital businesses cannot use and share the data that underpins their operations. To gain the trust of individuals, ecosystems, and regulators in the digital economy, businesses must possess strong security and ethics at each stage of the customer journey. And new products and services must be ethical- and secure-by-design. Businesses that get this right will enjoy such high levels of trust that their customers will look to them as guides for the digital future.

In a digital economy where businesses can reach vastly more people, iterate quicker, and make faster, better decisions than ever before, trust attracts customers. But these same capabilities also amplify mistakes and make exposure to business risk more systemic. That could mean losing customers, market share and value.

Boards’ recognition of digital trust has already spurred cybersecurity investment, with global spend set to top $100 billion by 2019, according to Gartner. Now, digital and data ethics are also becoming boardroom conversations.

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86% of Australian executives strongly agree that trust is the cornerstone of every business in the digital economy today.*



86% of Australian executives strongly agree that trust is the cornerstone of every business in the digital economy today.

TRUST AND CYBERSECURITY


TOWARDS DIGITAL ETHICS

As MHI adds new hotels to its portfolio, it can quickly and efficiently integrate the properties into digital channels and marketing campaigns. Its new loyalty program and marketing personalization are driving more direct bookings from a loyal, active customer base. The enhanced digital channel performance is increasing qualified traffic on direct channels and conversion rates. Together, Accenture and MHI are creating a “digital culture” throughout the company that is expected to help drive direct sales through digital channels and maintain and enhance market leadership and growth.


Data

Raw measurement or fact that describes something.


Information

When data is used and given context, it becomes "information."



Data Ethics

Moral governance of the integrity, handling, control, and provenance of data.


Digital Ethics

Moral governance of actions taken as a result of insights derived from the analysis of information.

REPUTATIONAL RISK

Wherever regulatory scrutiny strikes next, one thing’s certain: indifference to digital ethics can increase reputational risk and create unwelcome headlines.


And ensuing public outrage will often play a significant role in forcing companies to change their data policies. But too often, it’s "too little too late." Transgressions erode hard-won trust. And that’s hard to win back.


Trust is only as strong as the security that keeps data out of the wrong hands. That’s why next-generation security systems are trust-based. They extend well beyond the perimeter to establish the trustworthiness of users and devices before granting access to network resources. In a world where levels of collaboration between humans and machines are increasing all the time, that’s crucial. It’s why leading businesses are using technologies from InAuth and Biocatch to verify that devices and their users are uncompromised when they connect to the network.


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TAKE PREEMPTIVE ACTION

Businesses must possess strong security and ethics at each stage of the customer journey. And new products and services must be ethical- and secure-by-design. Businesses that get this right will enjoy such high levels of trust that their customers will look to them as guides for the digital future.


By the end of 2016, 70 percent of security organizations will have shifted their focus away from a perimeter mentality to advanced "contain and control" security.

Technology Forward

Better security, on its own, won’t be enough; nor will rote compliance with privacy regulation. Organisations must manage data and digital ethics as core strategies for mitigating business risks…

THE NEXT 365 DAYS

What next? Responding to each trend requires setting in motion immediate and longer-term actions and plans. Read our recommendations here.

FOR

NEXT:

Intelligent automation

Weave systems, data and technology together to change what your organisation does and how it does it. And then relish the results.

HOMEPAGE


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