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A $100B OPPORTUNITY

The IoT is expected to add $14 trillion in economic value
to the global economy by 2030 - for Communications Service
Providers (CSPs), it could bring a whopping
$100 billion in
profits to the industry by 2025. Consumer and enterprise
applications that make the smart home a reality will be a
significant part of this opportunity.

But are CSPs ready to profit from the smart home?
A $100B OPPORTUNITY
The IoT is expected to add $14 trillion in economic value to the global economy by 2030 - for Communications Service Providers (CSPs), it could bring a whopping $100 billion in profits to the industry by 2025. Consumer and enterprise applications that make the smart home a reality will be a
significant part of this opportunity.

But are CSPs ready to profit from the smart home?





Consumers are already interested in connected home services.

Consumers are already interested in connected home services.


We asked 26,000 people in 26 countries about their stated buying intentions for the next 12 months.

Their top 3:  



39%
Remote-control appliances & lighting



29%
surveillance & security systems



25%
smart thermostats


Consumers are already comfortable with AI assistants.

Consumers are already comfortable with
AI assistants.


Artificial Intelligence assistants are key to seamless smart home control—and consumers are already using them:



31%
use AI embedded in mobile devices



20%
use standalone digital assistants


Consumers want a single provider to connect and deliver their smart home.

Consumers want a
single provider
to connect and deliver their smart home.


Short on time and keen on convenience, consumers are eager for a single trusted provider that can offer support, security and the convenience of an “out of the box” experience.




80%
want a single provider for all digital needs



71%
would choose CSPs for a connected home



49%
would choose CSPs for home health care






CSPs ARE IN A
SMART POSITION
—BUT THE RACE IS ON

CSPs ARE IN A
SMART POSITION
—BUT THE RACE IS ON

CSPs know that when it comes to connectivity, consumers want devices and services to work seamlessly without having to think about it—and the smart home market will be no different.


But players such as Google and Amazon are already chasing the smart home customer through their AI assistants. If CSPs want to win the race, they need to respond quickly.


The good news is that CSPs are already established and trusted. The bad news is that it may not be enough to keep their business in the face of poor service or better deals from competitors.


We asked: If an alternative mobile provider such as Amazon or Google started offering services comparable with your current mobile services operator, what would likely be your reaction?


A worrying 44% would leave.

Out of those staying

Only 29% would stay because they’re satisfied.

Only 6% consider being with an established mobile brand important.

21% stay because they’re bound by contract or indifferent to switch.

Helping CSPs Connect With The Home

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HOW CSPs CAN
KEEP THEIR LEAD
HOW CSPs CAN
KEEP THEIR LEAD

CSPs already run and secure networks, provide content services such as TV and have established billing relationships. But becoming the preferred provider in the smart home of the future demands a pivot to the new. Disruptors with other business models and technology could make network choice less important. Only by maintaining a healthy core business, finding fuel for growth, then investing in innovative business models and the internal structures to support them will CSPs stay ahead of the pack.


Those who build platform-based ecosystems around which new home services can cluster will be the winners in the race to the smart home customer.

How CSPs can keep their lead