The future of beauty never looked so good

We help transform the beauty customer experience and enable clients to discover new areas of opportunity, fueled by data.

The beauty evolution

The focus of cosmetics is evolving from being skin deep to self-expression and wellbeing. Consumers are using striking colors to express their personality, while looking to skin care to enhance their health.

Traditional instore experiences that once celebrated texture and scent is changing. Virtual D2C platforms that leverage AR, are allowing brands to move deeper into the home and help consumers become the architects of their own experience.

Customization is no longer enough. From concealer that analyses the weather, to products tailored to consumers’ microbiomes, personalization is helping to drive differentiation in the market and increase loyalty.

Fueled by digital adoption, the Asian beauty market has seen the rapid launch of new products, services and technologies, generating innovative new trends that slowly extend to the West.

Over the next 5 years, economies like China, India and Brazil will become increasingly important and beauty brands will need to capture this market.

"Beauty is a creative innovation-led industry. Agile brands need to navigate the market by focusing on and building direct connections with the consumer in an increasingly virtual world."

– AUDREY DEPRAETER-MONTACEL, Accenture Global Beauty Lead

How to win in beauty

Growth and innovation

Identify new growth opportunities, create new business models and drive innovation — all enabled through a broad ecosystem of partners.

Brand experience

Create a unified brand experience that is purpose-led, locally relevant and cost effective on a global scale, activated by data-driven intelligence.

Digital commerce

Transform the architecture and operations to cost effectively manage digital commerce experiences and optimize ROI with data-driven intelligence.

Data and analytics

Combining a highly automated data foundation and artificial intelligence to create a data-led insights company, powered by cloud and digital talent.

Consumer centric supply chain

Reimagine and digitally enable a profitable supply chain to deliver a connected consumer experience that is responsible by design.

How to win in China

To stay at the forefront of Gen Z, a key driver in the China beauty market, beauty brands must pave the way to D2C and reinvent consumer experiences.

View All

Case studies

L’Oréal Italy harmonizes order-to-cash processes to be more customer-centric.

Global beauty leader reinvents procurement creating new foundation for growth.

The Body Shop adopts cloud-based IT to lay foundation for growth.

View All

Accenture & Women's Wear Daily podcasts

In an exclusive partnership with WWD, we sit down with leading beauty experts to discuss the latest trends and share exclusive industry insights.

New generation beauty consumer – what’s next?

Angelica Munson, Chief Digital Officer at Shiseido, shares insights into how a new generation of beauty customers are driving greater digitalization in the market. Listen now.

Inclusive and sustainable beauty

Nancy Mahon, Senior Vice President, Global Corporate Citizenship and Sustainability, Estée Lauder Companies, talks to WWD about inclusive and sustainable beauty. Listen now.

View All


Accenture and Shiseido establish joint venture to accelerate Shiseido’s digital transformation

Accenture and Shiseido are establishing a joint venture to accelerate Shiseido’s digital transformation as part of the strategic partnership

L’Oréal taps Accenture to reimagine consumer experiences

International beauty group seeks to revamp its digital strategy and provide consumers with a more personalized experience.

Inside the beauty industry’s newest power play: Tech acquisitions

M&A activity in the beauty sector is shifting focus to tech firms as personalisation becomes the new must-have.

Glossy: Instagram influencers test out new in-app affiliate shops

For fashion and beauty influencer Blair Eadie, affiliate links have been a big part of her business for over a decade.

Vogue Business: Beauty subscriptions - Fighting the churn factor

Subscriptions are still high on the agenda for beauty brands, but they have a significant customer churn rate.

Our leaders

Subscription Center
Visit our Subscription and Preference Center Visit our Subscription and Preference Center