2. Re-define the product
Simplify, simplify, simplify. Design a minimally featured product—not necessarily a minimally viable product—to simplify manufacturability, distribution and to get more equipment, such as ventilators and beds, in the field. Beyond COVID-19, map and adapt your products from acute to at-home care where possible. Consider where consumer health tech may boost your reach and effectiveness.
Now: Simplify and de-feature
Near term: Evolve with the Care Landscape