Norway’s healthcare consumers are increasingly open to using intelligent technologies, sharing data and allowing a combination of man and machine to power a new model of healthcare.

Consumers are increasingly using technology to manage their health: More and more, consumers are using self-service digital health tools that go beyond websites. Accenture’s research shows increases across the seven countries surveyed in the use of mobile, electronic health records (EHRs), social media and wearables.

Consumers are willing to share data from wearable devices: Consumers are prepared to share their wearable health device data with their doctor (89 percent) and with a nurse or other healthcare professional (82 percent). They are less interested in sharing wearable device data with an online community (26 percent) and their employer (29 percent).

Healthcare consumers are beginning to take advantage of virtual care: Just under one-fifth (19 percent) of Norwegian consumers surveyed say they have received virtual healthcare services. Given the choice, healthcare consumers would use virtual care for a variety of activities—from e-visits to diagnosis to group therapy.

Healthcare consumers see advantages in AI-powered health services: Healthcare consumers say they are likely to use a variety of intelligent health technologies. Among others, these include home devices that test blood for a variety of indicators (55 percent), virtual health assistants to help with costs, appointments and coverage (51 percent), and virtual nurses that monitor their condition, medications and vital signs at home (43 percent).

Norwegian patients are increasingly sophisticated in their use of healthcare technology.

Geir Prestegård

Senior Client Account Executive and Lead for Norway Health Practice – Accenture

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