Trust in Transit
Rebuild ridership by rebuilding trust
Ridership may return to previous levels, but the riders will be fundamentally different. Operators have the opportunity, if not the obligation, to create passenger experiences that address the values, preferences and even fears of new traveler types.
Make trust the final destination
of passengers do not expect radically different services from their transport operators.
of passengers are satisfied or very satisfied with their current transit services.
of passengers are neither satisfied nor dissatisfied with transport services. This suggests a lack of engagement—and an opportunity to enhance services.
Get passenger experiences back on track
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