The automotive industry is undergoing the most significant change since Henry Ford industrialized automotive manufacturing. Digital is driving the revolution. Non-traditional automotive companies are entering the industry, bringing technologies and new services that are disrupting current business models.
While the past 100 years were largely focused on incrementally enhancing manufacturing to become more efficient for mass scale, the future is about redefining the role of the vehicle for passengers.
The Technology Vision 2017 for Automotive explores five trends that underscore the importance of technology for people-drivers and passengers. By adapting technology to the people, leaders will redefine the future of the automotive industry.