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Keith Willetts, founder TM Forum: Using consumer video tools in business

The business use of customer tools to develop videos is moving ahead of the traditional professional studios due the new technologies and quality of cameras in smartphones and tablets.

“It’s not just their heart that you have to reach with that message, you got to reach their head with a lot of data about the availability.”

Consumer tools can help businesses develop professional videos cheaply at speed.

“Play with these tools, see what you can do but think about things differently getting away from email and writing…the tools are available, make use of them.” Keith Willetts, Founder TM Forum