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Nordic patients want more digital health

Healthcare consumers are initiating a digitally enabled care experience with greater use of digital tools and electronic health records.


Electronic health records are being rapidly adopted by Norway’s consumers, indicating significant growth in the thirst for a digital patient experience. Wearables, mobile apps and EHRs are all contributing to the surge in digital adoption. 

Click below to explore the full Norway specific findings of the Accenture 2016 Consumer Survey on Patient Engagement.


More consumers are accessing their EHR

More Norwegian consumers with EHRs are accessing their records, 25 percent in 2016 vs. 13 percent in 2014. Compared to two years ago, healthcare consumers also know more about what data they can access in their EHR.

Click below to find out which EHR data patients find most useful for health management.


More Norwegian consumers with electronic health records are accessing their records

Debate over EHR access

Norwegian doctors and consumers don’t always agree on what a patient should access in his/her EHR. Most (84 percent) patients believe they should have full access to their records, while only 26 percent of physicians share this belief. 

Click below to see how many patients believe they have full access to their EHR. 


Level of access a patient should have to EHR

Increase in wearbles

Most consumers continue to say that technology is important for managing their health, more so in 2016 (58 percent) than in 2014 (51 percent). Use of health wearables has also increased (19 percent in 2016 vs. 15 percent in 2014).

Click below to see the perceived effects of wearables in the PDF


Use of health apps and wearables has doubled in the past two yeard among health technology users

Technology for health tracking

Most Norwegian consumers wear, or would be willing to wear, technology for health-tracking

Sixty-two percent of healthcare consumers wear or are willing to wear technology to track their lifestyle and/or vital signs. Of consumers who were asked by a doctor to wear technology to track their fitness and lifestyle or vital signs, four in five patients (80 percent) of patients followed the physician’s recommendation.

Click below to learn if patients are sharing app data—and with whom.


Analysis and Recommendations

Consumers’ speed of digital adoption in the past two years is significant, illustrating that patients are leading the way in using digital tools to manage their health. Providers that invest in digital tools and develop strategies to adapt to consumers’ expectations will close the gap between what patients demand, and what providers deliver.


"Digital tools are empowering patients to take charge of their health,"

Accenture Norway health lead

Video insights


Accenture's Kip Webb discusses the two main findings from the 2016 Consumer Survey on Patient Engagement and their market implications.

"What you see is we’re setting ourselves up for a collision that I think will have implications on the market."

About the research

Accenture commissioned a seven-country survey of 7,840 consumers ages18+ to assess their attitudes toward health, the healthcare system, electronic health records, healthcare technology and their healthcare providers’ electronic capabilities. The online survey included consumers across seven countries: Australia (1013), Brazil (1006), England (1009), Norway (800), Saudi Arabia (852), Singapore (935) and the United States (2225). The survey was conducted by Nielsen on behalf of Accenture between November 2015 and January 2016. The analysis provided comparisons by country, sector, age and use. Where relevant, the survey uses select findings from the 2015 Accenture Doctors Survey to compare the doctor and consumer responses.