Digital technology has transformed the way society works, interacts and transacts. It is both the reason why NGOs need to change, and the tool they can use to transform. Clearly now is the time for Nordic NGOs to fully engage in digital. But are they ready?
To answer that question, Accenture launched the Digital Performance Index to do a reality check for the Nordic region. Through it, we examined the digital readiness of 60 NGOs, 15 organizations from each country: Denmark, Finland, Norway and Sweden.
In addition, we used a design thinking approach to explore new digital solutions from a user perspective. First we interviewed stakeholders of NGOs to uncover needs that are not yet being met. Then we gathered nine Nordic NGOs to a creative workshop where we innovated new services that addressed these stakeholder needs.
Our findings from this process lay out the road ahead for NGOs to catch up with society and thrive in the future.
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Catch up on digital - Our assessment of 60 NGOs across Nordic countries show that the sector is failing to unleash the full potential from digital. Those who manage to catch up will gain an advantage in a crowded landscape. Those who don’t may fall hopelessly behind.
Success requires deep understanding of stakeholders - In order to catch up with society, NGOs need to understand and meet their stakeholders’ needs. Long-term success starts with having a deep contextual understanding of stakeholders.
Collaborate, collaborate, collaborate - Truly meeting user needs is difficult to do alone. NGOs need to collaborate. Both with each other as well as commercial and technology partners.
Embed key digital capabilities - To deliver on stakeholder needs through digital, NGO needs to have key capabilities in place. This calls for rethinking functions, training employees and potentially recruiting new talent.
When to start? Today - Understand and prioritize initiatives across four key dimensions related to Digital Performance (Plan, Make, Sell and Manage), while maintaining focus on stakeholder needs.
With help of Accenture’s proprietary Digital Performance Index (DPI), we have assessed the digital readiness for 60 NGOs in the Nordics - 15 from each country across Finland, Denmark, Sweden and Norway. The Digital Performance Index is an Accenture proprietary framework for using external data to assess a company’s digital maturity across the entire business.
To learn more, explore our interactive tool below.