Nordic businesses’ good and bad news: Digital strategies set, execution lagging
56% of large Nordic businesses now have a digital strategy in place, compared with 48% in 2015
70% agree that digital will disrupt their business in the next 1-2 years
The majority of large Nordic businesses have a digital strategy in place. That’s the good news from Accenture’s survey. However, many are struggling to realize that potential and put their strategy into action, achieving the outcomes they believe digital can deliver. And for them to achieve their goals they need to develop the right digital operating models.
By examining the digital operating models that leaders favor, and understanding the capabilities they are cultivating, we’ve been able to identify some key lessons for digital business development in the Nordic region. Every business with ambitions to make digital advances – which means nearly all – should take note.
READ THE RESEARCH [PDF]