As software takes center stage in the way companies interact with their markets, partners, consumers and suppliers, it’s becoming a principal driver behind businesses’ differentiation and performance, regardless of the sector in which they operate. Software—and the services, platforms and experiences it supports—will continue to capture an exponentially growing share of value and market share.
Beyond the product:
Rewriting the innovation playbook for software-driven companies
OVERVIEW
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KEY FINDINGS
Software enables new experiences for customers and shapes new value propositions from products and services. But, there are distinct differences in how companies are making the pivot to software and the approach to innovation that it entails. The Leaders differentiate themselves not only by what they focus their innovation on, but also how they go about innovation itself.
Accenture’s research shows that by focusing on some distinct capabilities, leaders are supporting critical business goals that will serve to further consolidate their position at the front of the pack. These include:
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SPEED-TO-MARKET
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EARLY IDENTIFICATION OF CHANGING CUSTOMER AND MARKET TRENDS
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EMBEDDING DIGITAL IN THE HEART OF THE CUSTOMER EXPERIENCE
WHAT NEXT?
Accenture has identified five imperatives that companies need to pursue in order to become software-driven businesses:
MAKE SOFTWARE AN
ENTERPRISE-LEVEL PRIORITY
ADOPT LEAN AND AGILE
WAYS OF WORKING
HARNESS INSTRUMENTATION
AND ANALYTICS
FOCUS ON THE
PLATFORM ECONOMY
TIE PRODUCTS SEAMLESSLY
TO THE BACK OFFICE
AUTHORS
Allen East
Steve Roberts
KEY CONTRIBUTORS
Lisa Jackson
Global Offering Development Lead, Product Engineering & Lifecycle Services
Jeff Wheless
Accenture Research Lead, Aerospace & Defense
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