KEY FINDINGS

Software enables new experiences for customers and shapes new value propositions from products and services. But, there are distinct differences in how companies are making the pivot to software and the approach to innovation that it entails. The Leaders differentiate themselves not only by what they focus their innovation on, but also how they go about innovation itself.

Accenture’s research shows that by focusing on some distinct capabilities, leaders are supporting critical business goals that will serve to further consolidate their position at the front of the pack. These include: