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Shaping the Digital Marketing transformation with Philips

Accenture and Philips created a joint program to deploy common digital marketing & sales capabilities in over 100 countries to enable Philips to have a standardized and flexible digital business.

“Through a standardized deployment approach we were able to implement a number of key digital marketing capabilities in a consistent and repeatable way across our global businesses”

Blake Cahill – Head of Digital Royal Philips

For more information on this program, please contact Jeroen van den Nieuwenhof or connect with him on LinkedIn.