Multimedia Advertising Platform
A platform that leverages process automation, advanced analytics, and artificial intelligence to more accurately predict customer advertising preferences and forecast audience impressions over any digital platform - resulting in increased monetization of ad inventories across all digital sales channels.
Omni-channel sales automation
Accenture helps media companies provide seamless service to their B2B customers (brands and agencies) across several automated sales channels (direct, programmatic, self service) where data-driven, cross-media ad campaigns can be effectively traded. This offering is powered by Accenture’s next-generation ad sales solution, Multimedia Advertising Platform, provided in a bundle with industry vertical consulting services.
Accenture media services
Through our leading digital agency, Accenture Interactive, we can provide advanced digital marketing services. These complement our media sales house service portfolio, fully addressing advertisers marketing needs in the digital space.