RESEARCH REPORT

In brief

In brief

  • Accenture’s 2019 survey revealed five technology trends leading businesses into a post-digital world that tailors itself by the moment—with data.
  • This new world offers tremendous opportunities for those who proceed responsibly, strengthening digital trust in securing, storing and using data.
  • Accenture and Oracle are helping leaders create their way forward through innovative cloud solutions that drive growth and value with trusted data.
  • Distributed ledger technology (DLT), artificial intelligence (AI), extended reality (XR) and quantum computing will boost the power of the cloud.


Innovate to create your future today

The Accenture Technology Vision for Oracle is our annual forecast of technology innovation for business leaders. This year’s vision, “Innovate to Create Your Future Today,” shares our latest insights into five key trends leading businesses into a new “post-digital” world—where products, services and even people’s surroundings are tailored for every moment.

The vision lays out a path for leaders, and it’s paved with digital transformation. The focus is on harnessing data for developing the best analytics insights to make the smartest decisions for driving growth—at scale and speed.

Tremendous opportunities await companies that proceed responsibly. Together, Accenture and Oracle are helping clients create their way forward. Oracle is providing the enabling technology, and Accenture is partnering with clients to turn insights into action.

It’s time to make your data reign. Creating future success begins with trust.

Applying the New with Oracle technologies Now

Accenture is partnering with Oracle to deliver cloud solutions today that transform our clients’ visions into reality. To enable the post-digital journey, businesses must strengthen digital trust in securing, storing and using data. Oracle Cloud is purpose-built for the journey forward, allowing rapid innovation while opening new conduits to drive growth and value.

Delivering solutions across software as a service, platform as a service and infrastructure as a service, Oracle Cloud provides a supercharged platform with embedded analytics for gaining intelligent, data-driven insights into individual consumer preferences. Applying Oracle Cloud solutions can help businesses create future success by enabling them to embrace these five shape-shifting trends identified through Accenture’s research:

DARQ Power: Understand the DNA of DARQ
DLT, AI, XR and quantum computing (DARQ) will be the next set of new technologies to spark a step change, letting businesses reimagine entire industries. DARQ capabilities are continually integrated into Oracle’s suite, such as: Oracle Blockchain Cloud Service, AI and machine learning (ML) predictive analytics, high-performance computing and Oracle’s clustered network. Accenture and Oracle also created digital boardroom dashboards that deliver intelligent and predictive insights in real time for C-suite decision-making.

Get to Know Me: Unlock unique consumer insights and opportunities
Technology-driven interactions create an expanding tech identity for every consumer—key to understanding the next generation of consumers and delivering individualized, experience-based relationships. Oracle’s data as a service (DaaS) delivers a set of solutions that enable agencies, brands, media platforms and publishers to use data more effectively. Oracle Data Cloud helps advertisers connect with the right customers. Oracle’s Adaptive Intelligent Apps leverage the data cloud to improve customer experience, human capital management (HCM), and finance and supply chain enterprise resource planning.

Human+ Worker: Change the workplace or hinder the workforce
Workforces are becoming Human+: each worker is empowered by their skills and knowledge plus a new set of tech-driven capabilities, requiring companies to adapt technology strategies to support a new way of working. Combining AI, ML and DaaS, Oracle HCM Cloud aims to deliver a best-in-class employee experience. The Accenture Digital Assistant for Oracle Cloud uses sophisticated chatbots operating as “associates” in an organization’s ecosystem.

Secure US to Secure ME: Use technology as the first line of defense in an interconnected world
Security in an ecosystem-driven world is no longer about protecting yourself, it's about protecting everyone. Oracle Cloud Suite leverages a state-of-the-art security operations center. AI, ML, layered security and patching are used to protect against hackers. Through the Oracle Autonomous Database, security is controlled and managed by Oracle, and updates or patches are applied without downtime.

MyMarkets: Meet consumers' needs at the speed of now
Capturing moments is the big opportunity in an era in which people expect customization, on demand, in an instant. Accenture and Oracle are delivering solutions that get to the one-to-one level of personalization. Oracle Eloqua helps transform large amounts of data into specific personalization recommendations. Oracle CX Unity and Oracle ID Graph help clients analyze and use customer behavioral data.

94%

of business and IT execs report, the pace of innovation accelerated over the past three years due to emerging technologies.

89%

of businesses are already experimenting with DARQ.

Get a quick overview of the five key trends and how Oracle technology is playing a pivotal role in helping to shape this exciting new post-digital era of innovation:



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