The consumer journey in banking is changing fast. Consumers want a blend of experiences that combine the latest in digital banking with human interactions. To understand these changes further, Accenture surveyed more than 4,000 North American consumers to track banking attitudes and behaviors.
In this episode of Up Close, Stephanie Sadowksi, managing director, Distribution and Marketing Services, Financial Services, reveals four key findings from the research—including why banks must deliver customer experiences that blur the lines between physical and digital.
Stephanie Sadowski on adopting digital banking early and how analytics can help serve customers better.