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Paul Nunes

Managing Director


Paul Nunes is a managing director at Accenture Research. His research focuses on IT–led changes in business and marketing strategy, with a specific focus on the changes occurring in consumer behavior and marketing channels.

Nunes served as co-architect of Accenture’s High Performance Business research initiative, alongside Accenture’s chief strategy and corporate development officer, and continues to lead the company’s High Performance Business research program. His research on business strategy has helped to shape the company’s strategic vision as well as its critical imperatives for change.

He is coauthor of three books, “Big Bang Disruption: Strategy in the Age of Devastating Innovation” (Portfolio/Penguin, 2014), “Jumping the S-Curve: How to Beat the Growth Cycle, Get on Top and Stay There” (Harvard Business Review Press, 2011) and “Mass Affluence: 7 New Rules of Marketing to Today’s Consumers” (Harvard Business Review Press, 2004).

He has written numerous articles and book chapters on marketing and business strategy, including more than a dozen contributions to Harvard Business Review. He also has made contributions to MIT Sloan Management Review, Fast Company, Conference Board Review, The European Business Review, Rotman, Strategy and Leadership, Optimize, ComputerWorld and Wired.

Nunes’ research findings have been featured in the New York Times, Wall Street Journal, USAToday,,,, CFO, CIO, CIO Insight, Los Angeles Times, and Chicago Tribune among other publications and media. He is the senior contributing editor at Outlook, Accenture’s journal of thought leadership. Nunes was recently awarded a U.S. patent for his method of improving companies’ innovation processes.

He has been a trustee of the Marketing Science Institute, a frequent speaker at industry conferences, and has served as an invited speaker at many top business schools, including Harvard, MIT Sloan, Wharton, Dartmouth and INSEAD. His work on Accenture’s High Performance Business marketing campaign received the 2006 Bronze Anvil award from the Public Relations Society of America.

Nunes earned his master’s degree in management from the Kellogg School of Management at Northwestern University and his Bachelor of Science degree in computer science from Northwestern University. He is based in Boston.