Laurence van der Sande

Managing Director Applied Intelligence & Data Business Group NL

Utrecht, The Netherlands


"The typical Rotterdam saying, ‘Niet lullen maar poetsen’ resonates with me, which is odd for such an outspoken fan of Amsterdam. I guess it best translates to something like, ‘Put your money where your mouth is’."

What I do

I lead Accenture’s Applied Intelligence and Data Business Group practices in the Netherlands. We strive to combine AI with data, analytics and automation to achieve the bold strategic vision of transforming businesses and creating business value — not in silos, but across every function and every process, at scale.

Learn more about Applied Intelligence Careers.

A day in my life

There hasn’t been a single day that’s the same over these past few months in my new role. In this start-up phase, with the team I have been busy organizing and structuring every function, from sales and marketing to operations, to get all facets aligned. It’s extremely important to me to ensure visibility and get the whole AI community involved. Aside from my responsibilities as Lead, I also work for clients.

“I find it very fulfilling to be able to help people progress to the next level and move forward in their career.”

My advice

Always be yourself. Not only will an authentic approach make you much happier as a person, but it’s also better for the company. Be open about how you feel, make your boundaries clear and take ownership of your career and related future steps.

Read Laurence‘s full story here!

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