- Act as the analytics lead the Accenture Strategy and Digital Marketing teams.
- Leverage quantitative analysis to analyze and optimize the client journey and experience.
- Connect digital, cross-channel analytics with CRM to deliver closed loop reporting including client opportunities and revenue impact.
- Measure the client journey across touch points to develop lifecycle marketing strategies.
- Aggregate and analyze multi-channel data to develop actionable insights on client engagement with marketing touchpoints to optimize marketing messages and channel strategy
- Drive and evangelize key performance indicators and success metrics to inform, measure and optimize client marketing strategy and execution.
- Partner closely with Strategy & Digital Marketing stakeholders and Campaign Operations teams to connect client insights strategy with business opportunities and sales execution.
- Inform and educate teams on Marketing and Communications measurement strategy, KPIs and reporting tools as well as developing ways to evolve tools to meet their needs.
- Experience with driving high impact quantitative analysis leveraging Excel, data visualization or other tools. Ability to query/mine large data sets, basic knowledge of SQL a plus.
- Experience with marketing analytics including web, CRM and social media. Specific experience with Adobe, Salesforce, Facebook, Twitter and LinkedIn insights, a plus.
- Experience in collaborating with BI and Data Management teams on processes and architectures that support analytics needs.
- Demonstrable skills in consulting and partnering with marketing stakeholders to uncover business questions and aligning analytics initiatives that deliver insights to inform data-driven decisions.
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