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Head of Digital Advertisement Optimization & Programmatic - Digital

Job Location: Amsterdam

Regional Description: Netherlands

Job Number: 00524959


- Job description

Head of Digital Advertisement Optimization & Programmatic - Digital


The onset of technology and the following flow of data have fundamentally changed marketing. Target audiences, segmentations and content are created and optimized in real-time and media buying can be done by advertisers directly. To master the new trade of marketing, our clients need to redesign their organizations, processes and data infrastructure. They need to bring in specialized talents and they need to embed advertisement technology. Accenture Interactive helps its clients by architecting and enabling more human marketing interactions. With a blend of interaction design, strategy and process consulting and technology implementation we help them take control of and master the new game of marketing.


As part of the Accenture Interactive family, you will join the largest and fastest growing worldwide network of digital experts, delivering uniquely engaging consumer experiences and accelerated growth for multinationals across a variety of sectors. You will work with the latest digital technologies intended for both digital consumers and digital enterprises, and you will find yourself at the forefront of tomorrow challenges today.


Your impact


As Head of the Digital Advertisement Optimization and Programmatic practice, you will take a leading role in further building the team of digital advertisement and programmatic experts. You will also connect this team with our global practice. Together with your team and your colleagues in Accenture Interactive and the industry groups you will shape, sell and deliver advertisement optimization and programmatic projects. You will be the face of the practice in the Netherlands, providing thought leadership to our clients and network. You will also localize the global partnerships with relevant advertisement networks and technology companies.


 Your background

  • Master Degree
  • Minimum 7 years (preferably 10 years) of experience in the digital media planning and buying industry, out of which minimum 4 years working for a performance marketing agency, Google doubleclick, Facebook ad solutions or an advertisement technology company (e.g. DSP/DMP provider)
  • Minimum 2 years managing a team and strong leadership skills
  • Thorough understanding of all relevant digital advertisement technology and the digital advertisement space and ability to explain this to non-technical stakeholders
  • Fluent in English and preferably Dutch
  • Highly preferred: Experience in consulting multinational clients and a proven track record in shaping and closing deals, able to structure a complete solution to meet client needs, ability to structure and write convincing, evidence-based proposals


Are you interested?

Are your ready to join Accenture as Head of Digital Advertisement Optimization & Programmatic and change the world around you? Apply online or send your resume and cover letter to Floor Laban via

Innovation is about bringing different people, ideas and perspectives together. As an equal opportunities employer, Accenture welcomes all applications and does not discriminate.

About us

Accenture solves the toughest technological challenges through standout strategy, consulting, digital, technology and operations. Working with over three-quarters of the Fortune Global 500, we drive innovation and shape world around us. With expertise in more than 40 industries and all business functions, we deliver ground-breaking outcomes for a new digital world.

Accenture Digital believes every business is a digital business. We use the power of digital to redefine how business serves connected customers and operate connected enterprises. With complete, integrated digital business and technology services Accenture digital delivers game-changing solutions in the real and virtual world. Do you want to know more about a career at Accenture Digital? Visit our website  or follow us at

We do not only want to impact our clients but also the people around us and the region we work and live in, for example via the local initiatives of our Corporate Citizenship Program. With the right personal coaching and the local and international projects, we offer you can be at your best and shape your career.

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