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What?

Brands are no longer built through advertising but through experiences. Connect human and business insights with technology to deliver new realities.

To thrive in a fragmented world, it’s time to change marketing. Businesses and organizations need to transform their marketing operations by unlocking efficiency to reinvest in performance and growth. These marketing capabilities need to work together more seamlessly to drive differentiation, efficiency, performance, scale, creativity, and innovation—all within a data-powered marketing ecosystem.

Don’t miss a beat and check in on Thursday, January 7 to tune in to the live opening talk or the following break-out sessions. And don't forget to listen to the podcast or view the video recordings afterward for a fresh rewind!

Who?

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When?

Thursday, January 7, 2021 | 13:00 - 13:30 CET

Break-out sessions

Marketing transformation: driving marketing performance and efficiency in a multinational context

Today, our marketing professionals are facing a unique set of challenges and disruptors. Demand for exceptional digital experiences is growing rapidly, but at the same time, they face a complex ecosystem of channels, content, media, data, talent, and technology.

Meanwhile, marketing ROI and speed are key as they need to deliver top-line growth and create brand value. To help you answer these questions, we’re excited to host this session to inspire you on how to change marketing for your business by orchestrating experience delivery in a multinational context.

Harald Beekman
Senior Manager - Accenture, Marketing Operations Practice Lead, the Netherlands, Belgium and France 

Customer experiences: challenges and chances for mid-sized organizations

In this practical session about marketing transformation, we will first share our observations using real-life cases of two Accenture Interactive clients in how to set up required capabilities to deliver the very best customer experiences. One of them is a Dutch top-10 hero brand and the other a mid-sized consumer goods company.

Beyond marketing capabilities, we will also cover people, process, and technology. With your active participation as an attendee, we aim for a highly interactive session by sharing experiences in what is working well and what are common challenges in aiming for the best digital experiences by your business for your customers.

Marc Neumeyer
Manager - Accenture Interactive, Experience Architecture, the Netherlands 

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