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The New Insiders | Episode 5 | Thursday, January 21

The Talk | 13.00-13.30 CET

Inclusive Technology: Achieving adoption at scale for meaningful impact 
Scaling artificial intelligence and other exponential technologies more aggressively could help tackle a wide variety of societal challenges, from improving dementia care and sharply reducing traffic congestion to accelerating the reduction of food waste. The benefits for Dutch society would be vast—up to €3.5 billion annually by 2030 in these three areas alone. But where to start? How can business leaders and policymakers create stronger cooperative ecosystems and adopt a broad perspective on value to unlock this value?

Irine Gaasbeek and Marcus Remmers will inspire you on how emerging technologies can transform our ability to address seemingly incurable societal challenges, and explore how organizations can adopt a collaborative ecosystem approach to achieve adoption at a scale that is needed for meaningful impact.

Don’t miss a beat and check in on Thursday, January 21 to tune in to the live opening talk or the following break-out sessions. And don't forget to listen to the podcast or view the video recordings afterward for a fresh rewind!


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Break-out sessions | 13.30-14.30 CET

Panel Discussion |  Unlocking Value in Traffic Congestion 
Dutch drivers and passengers waste 67 million hours in traffic congestion each year. In 2018, the costs of road traffic for Dutch society—in lower output and productivity— totaled €4.3 billion. New technology solutions for intelligent traffic management, such as smart traffic lights controlled by predictive modeling software, have shown their effectiveness in early applications.

Accelerated adoption of intelligent traffic management software could release €2.4 billion of value annually by 2030. Unfortunately, the adoption of these technologies is likely to lag behind the roll-out of smart traffic-signaling hardware. What should businesses and governments do to make the most of the available technology?

Walther Ploos van Amstel
Hogeschool van Amsterdam

Jeroen Brouwer
Manager Customer Program Management - TomTom

Lizann Tjon
Gemeente Amsterdam 

Panel Discussion | Unlocking value in dementia care
Dementia care accounted for €9 billion of total healthcare costs in the Netherlands in 2018, or close to 10 percent. And between now and 2040, the number of individuals suffering from dementia is expected to rise from 250,000 to 500,000. Moreover, 52 percent of the 350,000 informal caregivers in the Netherlands reported feeling overburdened by their duties.

In pilot studies, lifestyle-monitoring systems have shown it can significantly alleviate some of the caretaker’s burden. For example, 60 percent of patients connected to lifestyle-monitoring systems were able to live at home for six months longer, on average, than those without the technology. But at present, just 3 percent of diagnosed dementia patients use some care technology in their homes.

Accelerated adoption of lifestyle monitoring systems could more than triple the total value for patients, caregivers, businesses, and society as a whole. What is needed to make this happen?

Anne de Boer
Medewerker Belangenbehartiging - Alzheimer Nederland

Karen Bruysters 
Programmamanager Innovatie en E-health - Cordaan

Menno Jansen
Strategisch Programmamanager - CZ

Vincent Laagland
Senior Industrial Designer - VanBerlo | Part of Accenture

Panel Discussion | Unlocking value in food waste
A quarter of the food in the Netherlands, or about 2.5 billion kg, is wasted every year. And though this has been decreasing in recent years, more progress is needed to achieve the target of halving the food waste by 2030.

The biggest spur to cutting waste are technologies that change people’s behavior by showing them what they waste and where they can save – for example through smart bins with automated food waste monitoring. By 2030, accelerated adoption of this technology would unlock €280 million of business and societal value annually—with Dutch consumers as the biggest beneficiaries. How can impact at this scale be achieved?

Pien de Ruig
Bestuurslid Communicatie - Nederlandse Voedselbank

Toine Timmermans
Directeur - Samen Tegen Voedselverspilling | Professor - WUR

Olaf van der Veen
CEO - Orbisk

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