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Project: Dutch Sustainable Growth Coalition (DSGC)

The Dutch Sustainable Growth Coalition aims to accelerate companies' transition to sustainable business models. They do this by sharing best practices, inspiring other businesses, as well as setting up concrete and impactful projects. All of the DSGC companies’ CEOs stress that they believe future growth can only be sustainable growth.

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"My job is to facilitate this coalition that consists of eight* of our clients, on a pro bono basis. I believe sustainability is the greatest challenge of our time, so it brings great satisfaction to be allowed to work on this role where I can make a real impact,” Jurriaan Coomans says.

“One of the projects I am most proud of, is a recent project in which we've proven that container ships can actually sail on (a mix with) bio-fuel made from cooking oil. A container ship from Maersk sailed from Rotterdam to Shanghai and back. It was the first time we used bio-fuels on this scale in one of those massive container ships." 

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"I believe sustainability is the greatest challenge of our time, so it brings great satisfaction to be allowed to work on this role where I can make a real impact."

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The execution partner for the pilot was AP Moller Maersk, who based on the outcomes of the pilot launched a new product that allows freight owners to ship their goods CO2 neutral. The message coming from the largest freight owners in the Netherlands not only changed the industry, but also led to a cultural change within Maersk. The involved employees said that sustainability had become a top priority within the company, as a direct result of the pilot with the DSGC companies.

Jurriaan continues: "The international shipping industry is a significant contributor to current global greenhouse gas emissions and it is difficult to govern this due to the international characteristics. We, as the DSGC, believed we could contribute to a change in the industry. Why? On the one hand, we represent a significant amount of procurement power. On the other hand, it is the knowledge we can bring to the table that matters. As an example, Shell was able to develop, test and provide the bio-fuels while internalizing the development costs simultaneously.”  

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“My colleagues and I did the calculations for the business case and facilitated the execution of the pilot," says Jurriaan. "Personally speaking, it’s sometimes difficult to see how my day-to-day work leads to concrete results. But the genuine interest of partners involved and tangible changes in the industry are then clear indicators of the values this work brings.”

* AkzoNobel, DSM, FrieslandCampina, Heineken, KLM, Philips, Shell, Unilever (supported by VNO-NCW and facilitated by Accenture).

Accenture the Netherlands

Accenture the Netherlands

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