Let’s shape the path while walking it

On the October 21 and 22, we've led the way in shaping a path to a more sustainable, circular economy with our truly successful and inspiring digital event FORWARD / Responsible Design.

We managed to gather pioneers and trailblazers from across the globe: academia, designers, students, and manufacturers, from corporations, startups, and universities alike. Together, we explored the many facets of responsible design and pursue this transition at full force, together.

Be it responsible leadership, circularity, repairability, user experience, smart & connected products, bio-based packaging, 3D printing, social influencing, you name it. Check out the topic of you liking and play back the recording and get inspired.

The path is created, the trail has started. Let there be change!

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FORWARD / Responsible design

Event overview

Find below a brief overview of what we’ll discuss during the event. Meet the responsible design ecosystem and learn from academics, researchers, entrepreneurs, designers, product companies and more.

October 21, 2020 @ 9.00 a.m.

Responsible design | industry focus

Speakers from: Philips, Miele, Hyperloop, TU Delft, VanBerlo, ?What If!, and more. Topics: product repairability, mobility, leadership, and more.

October 22, 2020 @ 9.00 a.m.

Responsible design | academics focus

Speakers from, among others: TU Delft, DSM, WUR, Studio RAP, and Aectual. Topics: 3D printing, bio-based materials, product relationships, and more.

FORWARD / Responsible Design agenda

You can find the different sessions for both days below. Please be aware that some sessions might overlap as we have different ‘stages’: Stage, Expo, and Sessions. Don’t worry, it’s easy to navigate to the session of your liking on Hopin. See you there!

Location

Stage

During the kick-off, we will tell you what you can expect of Wednesday’s program and why we think it is important.

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Philémonne Jaasma
Philémonne Jaasma

Senior Innovation Strategist – VanBerlo, part of Accenture

Teun van Wetten
Teun van Wetten

Design Director – VanBerlo | Part of Accenture

Location

Stage

Location

Stage

Irine and Thomas will tell you all about how Accenture and VanBerlo's fusion leads to a stronger ability to help clients lead the way in responsible innovation and responsible design.

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Irine Gaasbeek
Irine Gaasbeek

Country Managing Director – Accenture the Netherlands

Thomas Paulen
Thomas Paulen

CEO – VanBerlo | Part of Accenture

Location

Stage

Location

Stage

Frans will discuss the Design for Humanity Model. Furthermore, he will explore the motivations, responsibilities, and approaches of design leaders and the impact they can make.

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Frans Joziasse
Frans Joziasse

Managing Director – PARK - Grow

Location

Stage

Location

Expo

Jan will present a learning and organizing tool for the circular economy transition.

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Jan Konietzko
Jan Konietzko

Co-Founder – Circular Strategies, PhD Researcher – TU Delft

Location

Expo

Location

Expo

Flora will introduce the results of her thesis on closing the loop from a user perspective. Get ready for a lively Q&A and make sure to ask her all your questions in the chat!

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Flora Poppelaars
Flora Poppelaars

Circular Economy Consultant – Partners for Innovation, PhD Res. – TU Delft

Location

Expo

Location

Stage

Dave will enlighten you on why now more than ever, we have the power to shape a better future and the tools at our disposal to do it.

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Dave Allan
Dave Allan

Co-chairman and Founding Partner, Managing Director – ?What If! | Part of Accenture

Location

Stage

Location

Stage

Wesley will share learnings from ‘The Circular Economy Handbook’, based on Accenture’s experience shaping circular strategies and 5 years of running the Circulars Awards.

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Wesley Spindler
Wesley Spindler

Senior Manager – Business Strategy & Sustainability

Location

Stage

Location

Stage

In this talk, Teun will share his latest sustainable design insights from his experience as Design Director and Head of Sustainable Design at VanBerlo.

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Teun van Wetten
Teun van Wetten

Design Director – VanBerlo | Part of Accenture

Location

Stage

Location

Sessions

The panel—from Hardt Hyperloop, Felyx, VanBerlo and Accenture Interactive—will discuss the impact of sustainability in expanding businesses in mobility. They will focus on, among others, product and business model design.

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Daan Wijnants
Daan Wijnants

Head – Public Affairs, Felyx

José Eduardo Sánchez
José Eduardo Sánchez

Head – Design, Hardt Hyperloop

Location

Sessions

Location

Stage

Andreas and Stefan will present the challenges and opportunities Miele experiences in its path toward more sustainable products.

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Andreas Enslin
Andreas Enslin

Head of Design Centre – Miele

Stefan Verhoeven
Stefan Verhoeven

Managing Director – Miele Nederland

Location

Stage

Location

Sessions

The panel will look at the role of smart & connected products in relation to responsible design. Are connected products part of the problem or part of the solution?

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Koen Verweyen
Koen Verweyen

Director – New Business Development, Aliaxis

Fred Hartendorf
Fred Hartendorf

Bus. Dev. Circular Economy & Environment – TNO

Location

Sessions

Location

Stage

What is Philips doing to close the loop? From the new ambitious goals for 2025 to the latest applied research and design methods, you will hear it all.

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Aylin Groenewoud
Aylin Groenewoud

Experience Lead for Sustainability and Design for Markets - Philips

Leendert Jan de Olde
Leendert Jan de Olde

Director Ecodesign & Sustainability – Philips

Location

Stage

Location

Stage

Francesco de Fazio
Francesco de Fazio

Product Designer - Philips

Bas Flipsen
Bas Flipsen

Senior Lecturer and Comenius Teaching Fellow at Industrial Design Engineering - TU Delft

Location

Stage

Location

Sessions

Bas will share his insights as a senior lecturer at TU Delft, helping designers with becoming circular practitioners. His focus is on life-cycle assessment, repairability and circular product design.

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Bas Flipsen
Bas Flipsen

Senior Lecturer and Comenius Teaching Fellow at Industrial Design Engineering - TU Delft

Location

Sessions

Location

Stage

Waste and pollution are the result of flaws in design, Vincent believes. That’s why he, as WWF’s Global Plastic Smart Cities Lead, addresses the urgent need for designers to be the solution.

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Vincent Kneefel
Vincent Kneefel

Global Plastic Smart Cities Lead - WWF

Location

Stage

Location

Expo

Jesal will talk with you about how you can activate residents toward the energy transition by using social influence.

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Jesal Shah
Jesal Shah

Service Designer, Design Strategist, Design Researcher, Innovation Consultant, User Experience Designer

Location

Expo

Location

Expo

Re:Create: how to align user needs with pro-environmental behavior change in the fashion industry? Cynthia will guide you through a digital wardrobe and peer-to-peer platform.

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Cynthia Ko
Cynthia Ko

Qualitative Researcher and Creative Content Creator

Location

Expo

Location

Expo

Follow this demonstration of the Product Care Kit, a toolkit for design for repair, maintenance and all consumer activities that prolong a product’s lifetime. And take part in the Q&A with Mahana and Laura.

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Mahana Tuimaka
Mahana Tuimaka

Visual Facilitator and Designer – Buro Brand

Laura Ackermann
Laura Ackermann

PhD student – TU Delft, Researcher – FH Salzburg

Location

Expo

Location

Expo

How can we improve wasteful packaging systems? Esra and Roberto will talk about design strategies for sustainable packaging.

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Esra Polat
Esra Polat

Researcher at Industrial Design Engineering – TU Delft

Roberto Pozo
Roberto Pozo

Sustainable Innovation Strategist & Teaching Assistant – TU Delft

Location

Expo

Location

Stage

Philémonne and Teun wrap up day #1 and share some of Wednesday’s highlights. And finally, pay close attention to them when they introduce what tomorrow’s program has got in store for you.

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Philémonne Jaasma
Philémonne Jaasma

Senior Innovation Strategist – VanBerlo, part of Accenture

Teun van Wetten
Teun van Wetten

Design Director – VanBerlo | Part of Accenture

Location

Stage

Speakers

Please find below a selection of the speakers present at our event. We’ll continue to update this list when ne speakers have been confirmed. Of course, feel free to reach out to them for any questions you might have about responsible design.

Stefan Verhoeven

Managing Director – Miele Nederland

Aylin Groenewoud

Experience Lead for Sustainability and Design for Markets - Philips

Frans Joziasse

Managing Director – PARK - Grow

Hedwig Heinsman

Co-Founder & Creative Director - Aectual

Dave Allan

Co-chairman and Founding Partner, Managing Director – ?What If! | Part of Accenture

Jesal Shah

Service Designer, Design Strategist, Design Researcher, Innovation Consultant, User Experience Designer

Andreas Enslin

Head of Design Centre – Miele

Dr. Harriette Bos

Program Leader Circular Economy - Wageningen Food and Biobased Research

Bas Flipsen

Senior Lecturer and Comenius Teaching Fellow at Industrial Design Engineering - TU Delft

Helen Nieuweboer

Strategic Designer – Suit-case

Vincent Kneefel

Global Plastic Smart Cities Lead - WWF

Laura Ackermann

PhD student – TU Delft, Researcher – FH Salzburg

Teun van Wetten

Design Director – VanBerlo | Part of Accenture

Philémonne Jaasma

Senior Innovation Strategist – VanBerlo, part of Accenture

Jeremy Faludi

Assistant Professor Industrial Design Engineering - TUDelft

Mahana Tuimaka

Visual Facilitator and Designer – Buro Brand

Roeland Reitsema

Senior Design Engineer UX | Product – VanBerlo Agency | Part of Accenture

Cynthia Ko

Qualitative Researcher and Creative Content Creator

Thomas Paulen

CEO – VanBerlo | Part of Accenture

Irine Gaasbeek

Country Managing Director – Accenture the Netherlands

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Past events: Accenture Innovation Summit 2018

Get inspired and watch how our ecosystem connected during the Accenture Innovation Summit of 2018.

Accenture, VanBerlo & Dutch Design Week

Early 2020, the Dutch design world was shaken up by the news that international consultancy Accenture and award-winning product design and innovation agency VanBerlo decided to join forces. Though it might have raised an eyebrow or two, it was a no-brainer for Accenture and VanBerlo. Bringing together an award-wining frontrunner in innovative design and a digital and technological powerhouse was just the right thing to do.

Merged under the umbrella of Accenture Industry X, we know how to use digital technologies to improve how companies design, engineer and manufacture products and services. And to help clients benefit from the merging of physical products and digital services.

How? In the past years, VanBerlo organized the Embassy of Sustainable Design during the Dutch Design Week. And although we can’t meet physically this year, we’ll continue to take action and embrace a more circular economy and way of living in our online event. Take your responsibility and sign up now!

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