Whereas ZBB was the tip of the opportunity iceberg, ZBx is an evolved way of thinking that favors agility over austerity, visibility over guesswork and future vision over past to fuel competitive agility.
Gone are the days of incremental problem-solving, like debating business class or fresh fruit in the lobby. A zero-based mindset is more than line items and balance sheets—it’s about transforming a culture at its core by aligning priorities across the organization. It reinvigorates mindsets and behaviors, endowing people with ownership over their spend and how they channel savings into new sources of growth.
It’s not easy to create a culture of innovation at every level, but ZBx makes it possible, and we make it happen.