Multimedia Advertising Platform
A platform that leverages best-in-class advertising sales and fulfillment systems, advanced analytics, and artificial intelligence to better automate the ad sales and operations processes, resulting in increased monetization of ad inventories across all digital sales channels.
Advertising Sales, Services, and Operations As-a-Service
Accenture helps media companies provide seamless service to their B2B customers (brands and agencies) across several automated sales channels (direct, programmatic, self-service) where data-driven, cross-media ad campaigns can be effectively traded. This offering is powered by Accenture’s next-generation ad sales solution, Multimedia Advertising Platform, provided in a bundle with industry vertical consulting services.
Accenture media services
Through our leading digital agency, Accenture Interactive, we can provide digital marketing services, including ad content creation and modification. These complement our media sales clients’ portfolio, fully addressing advertisers marketing needs in the digital space.