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Focus on customers and digital to drive B2B sales
The B2B market offers communications, media and high-tech (CMT) companies their largest growth opportunity.
WITHIN 12 MONTHS,
INCREASES OF 20% REVENUE GROWTH CAN BE ACHIEVED
To capture this growth, our experience shows companies must focus on 3 priorities.
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01
ENGAGE
CUSTOMERS
Focus relentlessly on differentiating the sales and service experience by putting the voice of the customer at the organization’s heart.
OVER 80%
OF SALES LEADERS SAY CUSTOMER EXPERIENCE IS A STRATEGIC PRIORITY
Reward for excellence?
Higher-than-average revenue growth
B2B customer promotors deliver 3x more profit than detractors.
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WINNING THE EXPERIENCE BATTLEGROUND
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02
EMPOWER
CUSTOMER-FACING TEAMS
Use advanced analytics at the core to harness valuable customer data that focuses sales efforts, modifies sales behaviors and grows revenues.
Billions invested in sales operations,
yet sales productivity continues to decline.
ONLY
32%
of sales leaders have the skills to deliver on the customer experience
03
EXPAND INTO
DIGITAL
Leverage digital technologies to develop new business models and empower sales teams to drive higher-value strategic sales
AI IS THE NEW UI
70% OF EXECUTIVES
SAY AI WILL REVOLUTIONIZE CUSTOMER INTERACTIONS
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AI IS THE NEW UI
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ROTATE
TO THE NEW DIGITAL B2B SALES
OPPORTUNITY—NOW
The B2B marketplace is evolving faster than ever. It’s a challenging environment where changing customer needs, new technologies and complex communication channels demand new sales skills.
Companies that can meet these challenges head on will capture valuable sales growth and differentiate their businesses from the competition.
WHY
ACCENTURE?
TANGIBLE RESULTS
DELIVERED AT SPEED
We can help clients grow revenues by 20 percent and cut operating costs by 40 percent, all in the first 12 months, with a clear 100-day plan. We can do this in stages, or if faster results are required, we offer a white label service.
GROW
REVENUES
BY 20%
CUT OPERATING COSTS BY 40%
Within 12 months
With a clear 100 day plan
SAMPLE CLIENT
BENEFITS
Here are some recent examples of how we have helped our clients achieve tangible results at speed.
8%
increase in sales through service
20%
increase in sales per person
35%
increase in online sales conversions
25%
reduction in complaints
MEET THE AUTHORS
MARK ROGERS
Managing Director
B2B Growth, CMT Industry
Mark Rogers
With the potential to boost revenues 20 percent in 12 months, the B2B market offers many CMT companies their largest growth opportunities.
Mark helps clients capture these opportunities, using Accenture's proven innovation architecture, to transform marketing, sales and service capabilities.
Since joining Accenture in 2001, Mark has worked with many of the world’s leading CMT companies—across North America, Europe and Asia—to help them build high-performing sales and marketing teams. His expertise includes sales spend optimization, sales operations, B2B customer analytics and digital selling.
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DAN AUKLAND
Senior Manager
B2B Growth, CMT Industry
Dan Aukland
Dan works with some of the largest media, entertainment and communications companies in the UK, helping them deliver a better Sales and Service experience for their customers. Dan is passionate about the power of digital technology to drive transformational business outcomes leading to better customer experiences and revenue growth within B2B segments.
Over the last 14 years Dan has led C-Level engagements to define bold, value led propositions to drive transformational programmes across B2B sales, marketing and customer service. Dan has a proven ability to manage multiple cross functional teams to tight deadlines and architect the very best of people, process and digital technology to transform client's businesses at scale.
B2B Practitioners
Jennifer Romano
Senior Manager, CMT Industry
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Jonathan Povah
Senior Manager, CMT Industry
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Michelle Katz
Manager, Technology Consulting
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Ashley Lowndes
Business Growth Strategist, CMT Industry
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Harmeet Singh
Management Consultant, CMT Industry
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Alex Crutchett
Management Consultant, CMT Industry
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