Omni-channel is here to stay. Consumers, employees and business partners leverage a variety of channels to reach their objectives—whether it is researching product information, completing transactions or collaborating. With all these channels comes tremendous opportunities—and tough challenges.
Meeting these challenges demands that companies have new capabilities. Companies need more integrated and scalable technology and back-end processes. They need more cross channel marketing expertise and more organizational flexibility and collaboration. Analytic capability is key to truly understand—and respond to—consumer behavior. What’s more, a holistic, consolidated view of the customer experience across channels is essential in today’s environment.
But how can companies evolve their omni-channel capabilities? The Accenture Omni-channel Commerce Solution provides unique end-to-end capabilities bringing the best of our industry and technology know-how, global scale, and singular combination of assets and services to help companies drive revenue and optimize their omni-channel commerce operations – for today and into tomorrow.