Drop in purchase plans for mature devices. Tablet purchases are expected to decline this year as market reaches maturity.
Smart devices on the rise. The interest is there. By 2020, 40 percent of consumers intend to buy a wearable fitness monitor.
Consumers' value ease of use. When buying a smart device, consumers cite ease of use as a key factor.
Problems using new smart devices. Majority of consumers report problems using devices right out of the box.
Brand matters. Almost half of those purchasing a smartphone make a decision based on brand performance and reputation.
Digital distrust. Almost half of consumers have reservations about online security that protects the personal data they share.