Seven key trends that automakers can exploit to turn connectivity into revenue
Earning a chunk of the connected car pie requires OEMs to make significant investments.
Hardware is vital to car connectivity. Smarter handhelds are turning the head unit into a “dumb” screen but the effectiveness of such strategies are in the decline.
OEMs are enhancing service offerings. In addition to a boost in revenue, OEMs will also benefit from additional insights about customer usage behavior.
Vehicle options will be sold that rely on connectivity. Features, such as autopilot, should be separated from the connectivity bundle to avoid the implication that they are simply another “free” feature.
New car functionality will be available after it leaves the shop floor. Free updates are conceivable, as well as chargeable upgrades that will bring new functionality to the vehicle – even after it’s been purchased.
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