TRENDS

Seven key trends that automakers can exploit to turn connectivity into revenue

Earning a chunk of the connected car pie requires OEMs to make significant investments.

Hardware is vital to car connectivity. Smarter handhelds are turning the head unit into a “dumb” screen but the effectiveness of such strategies are in the decline.
Learn why
OEMs are enhancing service offerings. In addition to a boost in revenue, OEMs will also benefit from additional insights about customer usage behavior.
Boost revenue
New business models are emerging. Providing fee-based access to customer data to outside business partners will be a key value source.
Build partnerships
Data is turning into valuable insights. Data generated by the connected car provides a new view of consumer behavior and a source of income.
Generate insights
Cross-selling potential is growing. Customers need to opt-in to use their data so OEMs need to properly incentivize the customer to share their data.
Create incentives
Vehicle options will be sold that rely on connectivity. Features, such as autopilot, should be separated from the connectivity bundle to avoid the implication that they are simply another “free” feature.
Build connectivity
New car functionality will be available after it leaves the shop floor. Free updates are conceivable, as well as chargeable upgrades that will bring new functionality to the vehicle – even after it’s been purchased.
Add functionality

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