On the front line of consumer change, retailers recognize that they must transform or risk being side-lined in the race for relevance. Above all else, consumers hold sway. They already have unprecedented choice and control and they’ll acquire more. Meanwhile, traditional retailers face fierce competition from their born-digital rivals and the boundary between online and offline will continue to blur and shift.
Retailers will have to make bold plays to captivate and capture consumer hearts, minds, and wallets. The smart money’s on delivering compelling consumer experiences and deep personalization.
The five trends in this year’s Accenture Technology Vision for the Retail industry describe how technology is enabling compelling retail consumer experiences and deep personalization.