Programmatic services

Deliver exceptional experiences with total visibility across your media supply chain.

Getting to transparency

Technology disruption is reshaping the media agency landscape as we know it. This is an opportunity to start doing things differently and drive serious business outcomes, but organizations are being held back by traditional models that cannot fulfill the promise of modern digital advertising.

What's more, discontent is mounting around lack of data ownership and transparency in the media supply chain and misaligned incentives.

New data-driven technologies are emerging that help advertisers see through their spend and take greater control of the media supply chain. Our transparent programmatic services cut out complexity and give control of your spend and data.

Take back control

Advertisers understand that to take control of their media supply chain they need to own their technology and data. The difficulty lies in finding a transparent partner who can aid the transformation and reveal opportunities to unlock ROI from their ad spend.

Whether an advertiser is just looking for a new agency partner or looking to transition their media buying in-house, Accenture Interactive provides programmatic services that help marketers drive value from their media dollars and build an advertising ecosystem that they can trust. 

We do this by providing integrated services to help marketers achieve greater cost transparency, take advantage of their data and design audience-driven campaigns. Our approach is unique; we don’t arbitrage media and we leverage Accenture’s global delivery footprint to integrate strategy, creative, data, technology and analytics together, creating superior outcomes that simply wouldn’t be possible otherwise.

65%

Brand marketers that purchase digital ads programmatically have either completely moved programmatic buying in-house or partially begun the process, with plans to continue further down the path.

Partners with IAB

We’ve partnered with the Interactive Advertising Bureau (IAB) to realize this vision of a new media model built for transparency. IAB is a trusted voice in the digital media industry and, as the first strategic partner of IAB’s Data Center of Excellence, we will help them to set priorities, strategies and deliverables for the industry’s leading companies. We’ve also conducted joint research into the essentials of in-house programmatic capabilities, with much more on the horizon.

How we help

We work side by side with our clients to help deliver hyper-relevant customer experiences.

Media strategy, planning and activation

We help advertisers run transparent and scaled paid media campaigns across search, social, video, display and more.

Ad tech implementation and support

We help advertisers and publishers deliver flawless experiences at scale and speed with the power of our global network.

Programmatic in-housing

We help advertisers develop the people, process and technology needed to take back control of their media capabilities.

Case studies

Creating the right experience for each guest at Melia hotels

Telefonica drives growth by reimagining the customer experience.

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In the spotlight

Mike Sutcliff speaks on Programmatic Services

Mike Sutcliff, Group CEO of Accenture Digital, discusses the company's decision to open an ad buying division.
Watch now.

IAB research: Bringing programmatic in-house

Programmatic is likely to be entrenched as the digital advertising process of choice for years to come. Check out the US report and the European report.

Making it personal: Pulse check 2018

Businesses need to humanize the digital experience by moving from marketing communications to digital conversations. Read more.

Our leaders

Accenture Interactive a leader in magic quadrant for global digital marketing agencies

The 2018 Gartner recognition follows 2017, a year in which Accenture Interactive was named the world’s largest global digital agency network by Ad Age.

Accenture Interactive goes programmatic

Accenture is increasing its focus and investment in the programmatic in-housing and media planning and buying arena.

Scott Tieman speaks with the Wall Street Journal

The marketing services arm of the management consulting company launched a Programmatic Services unit, encompassing media planning, buying and management.