How do you achieve sustained growth at a time of unprecedented disruption? By becoming a Living Business—one that continuously adapts to the evolving needs of its customers, and market conditions, with speed and at scale, to achieve total relevance.

Successful companies today realize that customer expectations are shaped by the most relevant, real time, dynamic experiences they encounter across all industries. These companies know it’s not about customer loyalty any longer, it’s about company loyalty to customers.

CMO’s reimagined role

The CEO brings everyone together, but it’s now the CMO’s job to put customers at the centre of their business. It’s not enough to be relevant, you must be hyper-relevant.

Being hyper-relevant has enabled Living Businesses to create new advantages before their current strengths fade, keeping them one step ahead of the rest by delighting customers at every touchpoint.

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