Myth: Only a small group of drivers is concerned about the sustainability of the vehicles they buy and drive.
Reality: Most car buyers are concerned about the environmental impact of their vehicles— which could affect their purchasing decisions.
- Sustainability is no longer a side issue for car buyers and drivers. In fact, nearly two-thirds of the 8,500 respondents in our study are very environmentally concerned.
- These “sustainability-minded drivers” span all age groups, all types of population areas, and all income levels—with 25% having a monthly net household income less than US$2,500.