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TRENDS


Agile banks elevate customer experience

With as much change as digital banking is bringing to retail banking, it is no surprise that traditional distribution and marketing must change too. But what should the model look like?

Welcome to the agile bank. This fluid, outside-in strategy challenges everything that the industry thinks it knows about distribution and marketing. The agile bank is hyper-focused on the customer experience. Also, the market dictates everything—from product features to release strategies.

There are five characteristics that make the agile bank something entirely different—a model that can help banks reduce fixed costs, grow revenue and serve customers in exciting new ways.