A new study by Accenture and HfS Research—in which 716 enterprise service buyers, advisors and provider executives worldwide were surveyed regarding the As-a-Service phenomenon—reveals that many Asia-Pacific companies are leaving their Western competitors behind when it comes to leveraging As-a-Service.
Why they’re using the consumption model is clear: There are distinct advantages that come with As-a-Service. Combining innovative digital technologies that include cloud, cognitive computing, big data analytics, automation and robotics, the As-a-Service approach provides companies with “plug-and-play” business services that give them the agility to scale up or down on demand; the flexibility to pay for what they use, when they use it; and the ability to get results—fast. As-a-Service offerings have grown from standalone cloud-based software apps to platforms that cover entire business processes, enabling companies to boost productivity significantly while paring operating costs and driving measurable business outcomes.
And yet, despite the benefits the As-a-Service model brings, regions beyond Asia-Pacific have not been as quick to follow suit. Our research reveals that companies in Europe and North America remain intrigued but hesitant about the As-a-Service approach, while those in the Asia-Pacific region express a greater willingness to explore and experiment in this area (see chart below). A broad majority of Asia-Pacific buyers (62 percent) view As-a-Service as “critical” or “absolutely critical” to their company’s success—twice that of North America (30 percent) and Europe (31 percent).