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Insights to digital commerce

OVERVIEW

The Consumer Packaged Goods (CPG) industry is on the cusp of a dramatic shift. The digital commerce market in APAC is set to increase two-fold to reach more than USD 1.1 trillion by 2022, accounting for almost two-thirds of global digital commerce market. At least 40 percent of marketing spend will be on digital channels.

In the new consumer world, growth is just one click away. CPG companies can now take control of their supply chain, generate demand, manage customer experience, carry out digital marketing and manage overall digital commerce operations.

The time has come to herald the new age of growth with digital commerce.

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CASE STUDIES

Click here to download the full article. Thai Retail Company: Pioneering an Omnichannel Customer Experience. This opens a new window.

A comprehensive commerce strategy and a consumer experience design blueprint was drawn up to help the Thai consumers’ first-choice brand deliver a flexible, omnichannel consumer experience.

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Click here to download the full article. Global Food Company: Taking a Bigger Bite of the Market With Digital Commerce as a Service. This opens a new window.

How can a global food company boost sales in the digital age? The answer is a highly effective and flexible supply chain, complete refresh of their digital commerce strategy, and a data-driven approach that targets the right customers with the right information.

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Click here to download the full article. Indian CPG Company: Going Digital to Outsmart the Competition. This opens a new window.

There are few industries more competitive than consumer packaged goods. And in the digital era, that’s doubly true. So, having the right digital commerce strategy – and executing it in the right way – is essential.

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Click here to download the full article. Global CPG Company: Finding the Scent of Digital Commerce Success. This opens a new window.

This company which sells grooming products in the Chinese market, wanted to make sure they had a digital commerce strategy that would deliver measurable impacts and business growth.

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Click here to download the full article. Pharma Digital Commerce: Cultivating Growth in China. This opens a new window.

For a top Japanese pharma player to enter the fast-growing China pharma eCommerce market, a comprehensive route-to-market framework and strategy is required for long-term success.

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Click here to download the full article. Japanese CPG Company: Recovering Market Share in China. This opens a new window.

A new strategy and operating model was put in place to ensure their operation aligns with changes to customer and channels in the eCommerce market.

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GEOGRAPHIC FINDINGS

BE BOLD. BE AMBITIOUS. BE DIGITAL.

LEVERAGE ACCENTURE DIGITAL COMMERCE CONTROL TOWER

Digital commerce is transforming the way companies run their businesses. Consumers are now involved at every stage of value chain and they will accept nothing less than a fully integrated, omnichannel experience. For businesses, the implications are huge: they must adapt to the digital commerce age, or risk falling behind.

For any organizations looking to transform their digital commerce capabilities, Accenture helps manage this end-to-end process. We help companies do much more than simply adapt to the digital age. We help them thrive in it and grow.

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Leverage Accenture Digital Commerce Tower

Leverage Accenture Digital Commerce Tower

DIGITAL COMMERCE VALUE ASSESSMENT [PDF]

DIGITAL COMMERCE SUPPLY CHAIN [PDF]

DIGITAL COMMERCE DEMAND GENERATION [PDF]

DIGITAL COMMERCE OPERATIONS [PDF]

DIGITAL COMMERCE TECHNOLOGY ENABLERS [PDF]

DIGITAL COMMERCE CUSTOMER EXPERIENCE [PDF]

DIGITAL COMMERCE ANALYTICS [PDF]

MEET THE LEAD

Mohammed Sirajuddeen
Mohammed Sirajuddeen
Managing Director & Digital Commerce Lead
Asia-Pacific, Africa, Middle East & Turkey

Mail to Mohammed Sirajuddeen. This opens a new window. Connect with Mohammed Sirajuddeen's Profile on LinkedIn. This opens a new window.

CONTACT US

Please complete the form below to receive digital copy of the journal, 'Insights to Digital Commerce: An APAC Perspective.' If you have any queries, please reach us at information@accenture.com.
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