Accenture’s new survey of 28,000 consumers in 28 countries shows widespread frustration with advertising interruptions, and a willingness to pay for Ad Blocking solutions to remove them. But consumers are interested in viewing targeted ads that better match their interests.
of consumers said that advertising interruptions do not match their personal interest
are aware of ad blocking alternatives
of consumers told us they are interested in personalized ads that match their interest
Consumers use DVR’s to record content then fast-forward through ads
84% of consumers surveyed said that advertising interruptions are too frequent while consuming digital content
42% of consumers are prepared to pay for ad blocking solutions in the next 12 months
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