Digital Content & SEO Specialist (Lead)

Role summary

Assume a pivotal position within the Digital Marketing team. The responsibilities will encompass formulating and executing SEO strategies and on-site content promotion tactics. Need to stay on top of the dynamic landscape of search engine trends, consistently fine-tune and adapt strategic keywords, and orchestrate methodologies across marketing and content stakeholders to enhance the visibility of content.

Responsibilities:

•    Keyword Research: Conducting keyword research to identify relevant and high-traffic search terms that users might use to find products, services, or information related to the website's content.
•    On-Page Optimization: Optimizing individual web pages by adjusting meta tags, headings, content, and internal linking to align with targeted keywords and improve their relevancy to search engines.
•    Technical SEO: Ensuring that the website is search engine-friendly by identifying and resolving technical issues that may affect its crawling and indexing. This includes aspects like site speed, mobile-friendliness, and XML sitemaps.
•    Competitor Analysis: Analyzing competitor websites to understand their strengths and weaknesses, identify potential opportunities, and stay ahead of industry trends.
•    Keeping Up with SEO Trends: Staying up-to-date with search engine algorithm changes, industry trends, and best practices in SEO to adapt strategies accordingly.
•    Coordinate directly with content owners, social teams and other writing resources to ensure SEO reviews and cross-site promotions are considered for strategic content before content creation and on-site
•    Conduct selection and testing of intent as well as SEO keywords in line with business requirements and emerging trends.  
•    Organize website content into relevant categories to facilitate client journey mapping.
•    Leveraging generative AI tools to automate and streamline lead-to-keyword selection for both SEO and intent keywords.
•    Data Analysis and Reporting: Using tools like Adobe Analytics and Google Search Console to track website performance, traffic, keyword rankings, and other key metrics. Generating regular reports to measure progress.
•    Social Media Integration: Integrating SEO efforts with social media marketing to amplify content reach and engagement.
•    Long-Tail Keywords: Target long-tail keywords that address specific client’s needs, challenges, or solutions. These keywords often have lower competition and higher conversion potential.
•    Voice Search Optimization: As voice search usage grows, optimize content to answer common industry-related questions that users might ask via voice search. (not immediate requirement)