Specialist, Performance Marketing

Performance Marketing Specialist is responsible to working closely with his/her Manager to ensure that all client accounts managed by his/her Manager have a robust commercial strategy in place, together with specific performance targets and objectives tailored to meet or exceed the business and commercial expectations of the client.

Responsibilities:

• Handling the Performance Account independently for various clients across Search, display, Social, Video platform etc

• Understanding briefs to create media plans for different online channels (Search, Social, Display, etc)

• Managing campaigns across digital channels like search, social, display, video

• Collaborating with Cross Teams

• Provide recommendations looking at the search keyword opportunities & brand target audience

• Campaign structuring, targeting, display network, and other facets of paid media in accordance with client goals

• Ability to generate weekly and monthly client reporting for all major metrics, and goals tracking, revenue tracking, and other tracking requirements. Able to churn out reports with insights for campaigns

• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere