Research & Insights - Consultant - GN Song

About Strategy & Consulting Global Network: 

S&C Global Network is a global distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Approximately 3,600 consultants are part of this rapidly expanding network, providing specialized and strategic industry and functional consulting expertise from key locations around the world. Our teams complement Accenture’s in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.

Practice Overview: 

The Customer Sales & Service functional team is aligned to the S&C Global Network division of Accenture and works with clients across its marketing, sales, and services department. The team provides transformation services across three key offerings: Marketing Transformation, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing and sales strategies and thereby optimizing their cost to serve, thus improving revenue per customer. 

Responsibilities:

• Market Research: Conduct comprehensive market research to identify industry trends, competitive landscapes, and customer behaviors. Utilize various research methodologies to gather relevant data.
• Consumer Insights: Dive deep into consumer behavior and preferences through surveys, focus groups, and data analysis. Translate consumer insights into actionable marketing strategies.
• Competitor Analysis: Analyze competitors' marketing strategies, product offerings, and market positioning. Provide insights to inform our competitive advantage.
• Data Analysis: Collect, analyze, and interpret data from various sources, including marketing databases, customer surveys, and market research reports. Extract meaningful insights to guide marketing decisions.
• Trend Monitoring: Stay updated on industry trends, emerging technologies, and consumer behavior shifts. Use this knowledge to adapt and innovate marketing strategies.
• Customer Segmentation: Develop and refine customer segmentation models based on research findings. Tailor marketing campaigns to specific customer segments for maximum impact.
• Campaign Effectiveness: Evaluate the effectiveness of marketing campaigns through data analysis and performance metrics. Recommend adjustments and improvements based on insights.
• Reporting and Presentation: Create clear and concise reports and presentations to communicate research findings and insights to cross-functional teams and senior management.
• Data Visualization: Use data visualization tools to present complex information in a visually compelling manner, making it easier for stakeholders to understand and act upon insights.
• Strategic Recommendations: Provide strategic recommendations and actionable insights to shape marketing strategies, product development, and customer engagement efforts.