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Strategy Planner
Kuala Lumpur
Job No. r00121815
Full-time
Job Description
“The future workforce is an equal one – we are setting the goal to achieve a gender balanced workforce by 2025. Find out more here.” https://www.accenture.com/my-en/about/inclusion-diversity/gender-equality.
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services and Accenture Song—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 710,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.
Requirements
Must have experience with creative agency background.
Have experience working on campaign strategy & planning for EEMEA will be an added point.
Minimum 4-5 years’ experience in strategic planning, preferably from marketing and advertising agency environment.
Hands-on experience in planning at every stage of brand and communication strategy.
Experience in analyzing trends in the industry on an on-going basis.
Work alongside account management team and support in developing highly creative campaigns
Develop strategic solutions that address the client’s business challenges/ goals.
Researching and analyzing market data, current market trends and predicting future trends across different countries to shape brand positioning, brand message & brand stories to connect with customers.
Identifying customer segments and creating customer personas and journeys based on research data & trends.
Organizing and attending focus groups to do qualitative research.
Developing clear & engaging content that is consistent with business goals & consumer needs, controlling the direction of the brand’s overall content strategy.
Determine formats that best communicate the various type of content.
Good oral and written communications skills.
Qualifications
You will also have opportunities to hone your functional skills and expertise in an area of specialization. We offer a variety of formal and informal training programs at every level to help you acquire and build specialized skills faster. Learning takes place both on the job and through formal training conducted online, in the classroom, or in collaboration with teammates. The sheer variety of work we do, and the experience it offers, provide an unbeatable platform from which to build a career.
Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.
