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About the role
As a Strategic Planning Director at Entropia, Part of Accenture Interactive, you are responsible for the development of brand and communication strategies to support one of our clients’ business’s needs. The incumbent focuses upon assessing the client’s challenge and proposing the optimal solution based on the most relevant marketing discipline(s). In this role, the incumbent supports the Account Management team with providing market insight, discipline knowledge and research analytics.
Lead and deliver data-driven integrated communication strategies to key clients with close collaboration with creative and media teams within the network
Identify strong consumer insights that drives creative strategic solutions addressing the client’s business challenges
Develop and write briefs based on client’s briefs that address any issues/opportunities clients may have
Be involved in research to derive insights, measure results of campaigns and explore new opportunities for brands
Develop strategy planning tools and methodologies
Train and mentor junior planners on using the agency process, methodology and grow their skills and talent
Take leading role in new business pitches & upselling clients
Minimum 3-5 years’ experience in Creative Strategy Planning (data and/or media knowledge is a plus)
Hands-on experience in planning at every stage of brand and communication strategy Knowledge in marketing and media landscapes including but not limited to paid search, social, programmatic, analytics and key trends shaping the industry today
Experience in analyzing marketing problems, brand tracking research and research tools to uncover insights and spot opportunities
Experience in working with Account management and C-Suite level stakeholders to develop highly creative campaigns
A storyteller who thrives on finding the connective tissue between insight and solutions
A Creative problem solver
A believer and implementer of big brand thinking and consumer-centric experience
Skilled in oral and written communications in English
A team player across all functions
Ability to manage and mentor junior members of the team
Successful track record leading and managing multiple client assignments
You will also have opportunities to hone your functional skills and expertise in an area of specialization. We offer a variety of formal and informal training programs at every level to help you acquire and build specialized skills faster. Learning takes place both on the job and through formal training conducted online, in the classroom, or in collaboration with teammates. The sheer variety of work we do, and the experience it offers, provide an unbeatable platform from which to build a career.
Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.
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