Job Description

About Accenture: 

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all these services. We combine unmatched experience and specialized capabilities across more than 40 industries – powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. With 513,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises. Visit us at 


About Capability Network: 

Part of Strategy & Consulting, the Capability Network is a global distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Approximately 3,600 consultants are part of this rapidly expanding network, providing specialized and strategic industry and functional consulting expertise from key locations around the world. Our Capability Network teams complement Accenture’s in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information, visit 


Practice Overview: 

The Customer Sales & Service functional team is aligned to the Capability Network division of Accenture and works with clients across its marketing, sales, and services department. The team provides transformation services across three key offerings: Marketing Transformation, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing and sales strategies and thereby optimizing their cost to serve, thus improving revenue per customer. 

The team is comprised of individuals who have an in-depth understanding of marketing, sales and services functions and experience across various industries like Communications and High Tech, Banking, Insurance, Energy, Utilities and Retail.  

We are looking for passionate and driven individuals who will help define marketing and campaign strategies, design and implement Campaign Management/Martech/AdTech solutions and help optimize our client’s marketing campaigns and operations. Individuals must have good communication skills, knowledge in relevant technologies, innovative thinking, and commitment to quality. 

Skill/Operating Group 

Marketing Transformation 


Senior Manager 


Kuala Lumpur 

Travel Percentage 

Expected travel could be anywhere between 0 to 100% 


Principal Duties    

and Responsibilities: 

  • Develops digital marketing strategy/ campaigns by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition. Focused on business outcomes. 

  • Proven ability to lead digital marketing engagements independently and manage client expectations 

  • Ability to provide thought leadership to drive innovation in digital marketing space 

  • Proven ability to lead business case creations and provide guidance on deriving value for digital marketing initiatives 

  • Demonstrable experience to interact C-Level executives and manage SME level discussions in the space of digital marketing 

  • Maintain and deliver end to end financially viable digital marketing organizations incubated within the Accenture sales house ecosystem 

  • Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects 

  • Develop and manage a team of digital marketing specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. 

  • Maintains digital marketing team by counseling and disciplining employees, and planning, monitoring, and appraising job results. 

  • Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing/ advertising space 


  • Master of Business Administration / Post Graduate Diploma in Management 

  • Hands on experience on Digital Marketing skills such as SEO/SEM, Social Media, and/or display advertising  


  • Overall experience of 12+ years with at least 8+ years of experience in designing / managing marketing campaigns particularly within the industry (E-Commerce, CPG, Telecom etc.). Demonstrable experience in SEO/SEM, marketing database, email, social media, and/or display advertising campaigns 

  • Experience of working in South East Asia / with South East Asian clients 

  • Proven experience of client negotiation skills and leading core digital marketing engagements.  

  • Should have worked as a SME in the space of Digital Marketing.  

  • Managing full spectrum of Digital Marketing program execution from strategy definition to technical delivery 

  • Defining and managing marketing budgets with a clear view on allocation requirements across media vs non media spends, channel mix, platform requirements etc. 

  • Working experience with real time marketing concepts like next best offer/ action, event-based marketing 

  • Designing interventions to drive customer acquisition / customer engagement strategies leveraging digital marketing concepts. 

  • Ability to identify and define frameworks for marketing planning, execution and optimization activities. Clear grasp of data requirements at each stage with the ability to interpret trends, analyzing data, to optimize marketing campaigns 

  • Exposure to analytical and data visualization tools 

  • Identifying marketing process improvement opportunities  

  • Ability to quickly connect business requirements to the functional capabilities of an application and assess the applicability of different product technologies to business problems 

  • Must be creative, innovative and be able to work in a fast-paced environment with the ability to abstract detail into larger patterns, familiarity with user-centered analysis and evaluation techniques 


Key Competencies and Skills: 

  • Proven experience of client negotiation skills and leading core digital marketing engagements.  

  • Should have led large scale digital marketing engagements  

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns 

  • Good to have experience of consumer base management campaigns (Upsell/ Cross-sell and Retention) 

  • Functional experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe Experience Cloud, Google Marketing platform, Google Ads, other paid marketing/ organic marketing platforms 

Additional Information: 

  • Excellent oral and written communication skills 

  • Strong project management skills: ability to mobilize and organize across multiple stakeholders and projects 

  • Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. 

  • Highly organized, proven ability to develop efficient processes that elevate team performance and drive results 

  • Proven success in navigating global matrixed environments and / or experience in client facing roles 

  • Ability to work effectively in a remote, virtual, global environment 

  • Ability to work in a fast paced and unstructured environment 

  • Exposure to the process of developing consulting offerings / capabilities 



Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law. 

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  • Master of Business Administration / Post Graduate Diploma in Management 

  • Hands on experience on Digital Marketing skills such as SEO/SEM, Social Media, and/or display advertising  

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

COVID-19 update:  The safety and well-being of our candidates, our people and their families continues to be a top priority. Until travel restrictions change, interviews will continue to be conducted virtually. 

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