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From Defense to Offense

Identify the correct operating model that facilitates growth
A growth agenda will ensure accurately identify investments that do not generate value

We live in a world that seeks quick answers to complex problems. These solutions do not work because the problem is rarely caused by a single factor. Costs and operating expenses are optimized but sometimes the competitive angle ends up being diluted.

At present the different components of the environment in which consumer products companies cohabit are undergoing profound changes that influence the companies’ performance. All of these components are interrelated, and any change in any one of them affects the others. Today more than ever we need agile business models able to adapt to the environment’s new situations as a whole in order to create value instead of losing it.

CONTEXT OF THE CONSUMER PRODUCTS INDUSTRY


SIX STRATEGIES TO MOVE FROM A DEFENSE TO AN OFFENSE APPROACH

Although business situations vary greatly from company to company as they face a challenging present and future, Accenture sees a common thread running among the leaders, who have aggressively begun to shift their cost focus to target a more comprehensive and profitable growth. The C-level executives at leading companies have a deep understanding of what consumers want across industries; they are constantly monitoring external trends and regularly assess their business operations from end to end with a critical lens. They have begun translating these ideas with a view to the future into the following six strategies for growth investment:

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  1. Get organized to grow

  2. Manage your day

  3. Get closer to your customers

  4. Choose your channels

  5. Protect your essence

  6. Business model innovation