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The digital transformation in the era of the consumer


In the current 'consumer Era', technologies and economic forces offer the consumers increasing control of their interactions with companies

To satisfy these consumers in an economy increasingly more digital and global, new Accenture research has identified the key challenges and critical skills that companies should acquire to become digitally mature organizations.

Key findings

  1. Consumer experience is in the heart of digital transformation.

  2. Companies are on their way to digital transformation, but they have a long way to go.

  3. External suppliers of solutions save these gaps and lead the transforming impulse.

Key recommendations

  1. Promote digital transformation and customer experience to executive level.

  2. Execute the change within the context of a final vision.

  3. Be willing to take risks and learn from mistakes.

  4. Find partners whose capabilities complement yours.