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Eduardo Padilla

Corporate Director of FEMSA

Ubiquity makes us close and familiar

The new Corporate Director of FEMSA since January 2016 was responsible for coordinating the efforts and strategies of about 14,000 convenience stores throughout Mexico, from his previous role as CEO of FEMSA Comercio, a titanic task that displays a management capacity few times equaled in the industry, shares with us in these lines the secrets of leadership in the detailed retail sector.

Eduardo Padilla starts the conversation by talking about the three vectors that characterize the work in OXXO, a task that he has carried out for over 16 years with the company. In that time he has seen an exponential development of the different business areas, which have become essential parts of the Mexican image. The first question we ask is, precisely, how was retail and consumption characterized 16 years ago, and how has it changed at this time.

"We saw a very important window, but also an opportunity to build a company that could operate in this market, –he answers–. And in these 16 years we grew geometrically, but also we have transformed the company, and today we have a company that has 14 thousand stores and is more agile than when we had two thousand.".

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"We have 110 square meters on average per store, we must make the most of, if we're wrong, it costs us a lot, because our space is limited"

“We generate 10 and a half million receipts every day: Strategic and operational agility is the name of the game"