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The 24/7 Consumer

Purchases without interruptions

Consumer behavior has changed

Consumer behavior has changed: Today’s shopping is dynamic, accessible and continuous; hence companies need to provide a total customer experience.

The new Global Consumer Study conducted by Accenture documents the characteristics of the 24/7 consumer:

  • They are highly informed

  • They are connected all the time

  • They want efficient service

  • They are proactive


70% of Mexican consumers shows no opportunity for reconsideration after changing providers and, of those who would reconsider, 51% take more than a year to re-establish a relationship with the previous brand. Better prices on the part of the previous provider would help to recover 62% of customers.

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85% of Mexicans would not change providers if it addressed their needs swiftly.

Word of mouth is still important: 51% of consumers rely on the experiences of others to make decisions.

76% of customers interact directly with companies through social media.