Companies with big data experience are overwhelmingly satisfied with business outcomes, yet are still facing challenges to maintain competitiveness and become digital enterprises.
The Accenture Analytics Big Data Survey shows that big data is taking off. The vast majority who have completed big data projects report that they are satisfied with business outcomes and that their big data initiative is meeting their needs. According to our findings, 92 percent of companies are satisfied with the business outcomes driven by big data and nearly all (94 percent) report that their big data implementation meets their needs.
For most companies (89 percent), big data is very important to their transformation into digital. Companies are leveraging big data across a variety of activities, such as identifying new sources of revenue (54 percent) and new product/service development (50 percent). However, for most, a big data implementation comes with challenges such as locating or training skilled resources (43 percent) and technology integration (42 percent).