The European banking group wanted to increase its appeal to digitally focused customers and provide a new dedicated online banking offering. Accenture collaborated with the group to set up a new digital bank organization and IT front-end platform independent from the parent bank.
Accenture and the bank leveraged responsive design and a hybrid mobile app approach to support multiple devices with a focus on user experience excellence. The digital platform was successfully launched within the first year, and the combined team also migrated the financial advisors and related 100,000 customers on schedule. Within the first three months, the digital bank has acquired approximately 10,000 new digital customers, and it is now recognized as a recommended-practice leader in its national market for social banking and customer experience.
The European banking group wanted to increase its appeal to digitally focused customers and provide a new dedicated online banking offering. The online bank would help the banking group acquire new customers from the digital segment, provide financial advisors to high profile customers through digital channels and improve its own brand that was low attractive for digital people.
The online bank turned to Accenture with the goal of launching within a single year and migrating financial advisors from the parent bank's IT system within three months of the launch.